About
About New Version and Trend Led
(NEW VERSION & TREND LED)
Chairman of the Board of Directors: Eng. Mohammed Abdullah Saleh Hussein
New Version was founded in 2020 as an ambitious company specializing in the manufacture and sale of advanced power tools and lighting solutions. We believe that “electricity is the lifeblood of modern life,” and with this in mind, we are committed to offering products that combine safety, efficiency, and contemporary design.
Although we are a newly established company, we have been able to achieve rapid growth thanks to sound management and deep technical expertise. We do not merely sell products; we provide technological solutions that keep pace with changing market needs, which has made us, in record time, a trusted partner to both consumers and business partners alike.
Our core values, which drive everything we do
Quality Standards
All of our products undergo rigorous testing to ensure they meet the highest international safety and quality standards.
Technological Innovation
نحن نتابع باستمرار أحدث ما توصلت إليه تكنولوجيا الإضاءة والأدوات الكهربائية لنضعها بين أيدي عملائنا .
Sustainability:
We focus on providing energy-efficient and eco-friendly products that help reduce consumption and promote efficient use.
Customer First
We put our customers' needs at the center of everything we do, and we constantly strive to improve our products based on their feedback and expectations.
Our Vision
To become the leading and preferred destination in the power tools market by redefining the standards of quality and innovation.
Our Mission
We provide integrated electrical solutions that ensure the highest levels of safety and performance, while remaining committed to delivering the best value for money, so that we can satisfy our customers and build long-term relationships with them based on trust.
Why choose “Trend Led”?
- After-sales service: We support our customers with a genuine warranty and specialized technical support for our products.
- Wide distribution: Our strong logistics capabilities ensure that our products are available at various points of sale.
- Competitive prices: A careful balance that combines high quality with costs suitable for a wide range of customers.
- Technical expertise: Our team has a thorough understanding of the technical requirements of the market.
Shaping the Future of Intelligent and Sustainable Lighting: The "New Version" Vision
In a world evolving at an unprecedented pace, lighting is no longer merely a utility; it is a fundamental element that defines the identity of a space, enhances energy efficiency, and improves performance. It is with this vision that New Version for Manufacturing and Trading Electrical Tools and Lighting was established—to become a pivotal player in driving local manufacturing and localizing cutting-edge technology.
Our Core Activity: From Components to Integrated Solutions
At New Version, our operations revolve around providing advanced LED lighting solutions that blend technical efficiency with modern design. We go beyond mere distribution; our strategy is centered on local manufacturing and assembly (CKD). By investing in the latest plastic injection molding technologies, thermoformed blister packaging, and rigorous quality control for electrical components, we deliver products that meet international standards while tailored to the specific needs of the Egyptian market. Our brands, led by "TREND LED" embody our commitment to delivering genuine value to our clients.
Our Vision for the Industry
New Version believes that domestic industry is the true engine of development. Consequently, we have adopted an ambitious vision aimed at:
Technological Localization: Through our continuous engagement with global industry leaders and regular visits to major markets, we focus on transferring modern industrial expertise to our facilities in Egypt.
Quality as an Absolute Standard: We believe that "perfection" in lighting stems from meticulous attention to detail—from the selection of high-end electronic components to premium packaging that reflects the luxury of the product itself.
Sustainability and Energy Efficiency: We are dedicated to reducing the carbon footprint by providing lighting products that significantly lower energy consumption, supporting both national goals and our clients' shift toward a greener economy.
Our Commitment to the Future
The year 2026 has marked a turning point in our company’s journey. We have implemented a comprehensive restructuring of our operational and sales departments, supported by advanced logistics and secure collection systems to ensure our products are delivered with the highest levels of professionalism.
Our vision transcends profitability; we are building a sustainable industrial entity grounded in creative human capital, precise manufacturing processes, and robust strategic partnerships. At New Version, we are committed to creating a "New Version" of the lighting industry in Egypt—one that is worthy of the nation’s future and our clients’ aspirations.
Mohamed Abdullah Saleh Hussein
Chairman of the Board
New Version for Manufacturing and Trading Electrical Tools and Lighting
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